Philippine Realty TV Airs its 3^rd Season 

When people first got wind of “the country’s first real estate lifestyle TV show for local and global Filipinos,” not a few were wondering if it would really push through. There was always a rumor or two about a real estate TV show being in different stages of planning or production, but until April of 2008, there was nothing. That month, Philippine Realty TV (PRTV) officially launched its maiden episode on national and international TV. The rest, as they say, is history. 

Today, a year later, PRTV stands as the only TV show that has successfully captured not just the business, but the imagination of people who are directly or indirectly involved in the real estate sector.  

The show has gone on to feature a multitude of properties across Luzon, Visayas and Mindanao for both big and small developers alike, allowing both local and overseas Filipinos the opportunity to see the latest real estate projects being offered in the market. 

PRTV’s executive producer and director John Aguilar reveals that it wasn’t easy to penetrate the industry. “We hardly knew the big players, nor did we have the clout, especially with the real estate organizations,” he shares. 

What PRTV did have, was a solid company that is one of the best producers of independent TV content in the country. This, coupled with the company’s strong belief that clients and viewing public deserve nothing but the best viewing experience, drove the team to produce unforgettable cinematic shots of various real estate projects as well as incredibly funny skits played by hosts Gabe Mercado and Angel Jacob. 

People liked what they saw. And the response, especially among overseas Filipinos, was very encouraging. PRTV’s client developers shared that overseas Filipinos who got to watch the segments of certain projects became very interested with the projects.  “We’ve had good feedback from developers whose clients in Europe and the Middle East got to watch the segments, it created very good buzz for the projects during their roadshows,” he enthuses. 

The show however, isn’t just about featuring real estate projects. Launched on the show’s second season, the segment Project: First Home chronicles the step-by-step process of building your first house, told from the perspective of first-time homebuilder John Aguilar and the two hosts. The show has partnered with reputable names in the industry such as architectural firm Palafox Associates, BPI Family Savings Bank’s Build Your Dream Housing Loan, HCG, Lazuli Bath Boutique, Bradnams Windows and Doors, Mariwasa Tiles, and project management firm E-Construct. The result is a segment that teaches first-time homebuilders everything from buying your lot and securing the permits, to choosing the best tiles and fixtures for your house.  

The weekly show’s third season begins this May, with an initial telecast Sundays at 7:30 p.m., with replays every Saturday at 11 a.m. on ANC (Sky/Home Cable Ch. 27). PRTV is produced by StreetPark Productions, Inc. Tel. 9105778/91, M:0917-8140875. Visit www.PhilippineRealty.tv for more details.